First conceptualized by fashion aficionados who have worked with renowned and globally recognized brands in the industry for 15 years, InstaRunway is the realization of one vision "To elevate and transform the shopping landscape for affordable luxury brands in the Middle East region."

Our venture began in 2019 with the founding of our headquarters in Dubai, UAE, a city known for its luxury shopping, modern architecture, and lively nightlife scene. Our unique platform offers a 'front-row seat' experience to fashionistas in the region while presenting an easy and convenient way to shop for luxury brands from anywhere, at any time.

Rightfully so, we've launched our platform with an extensive selection of SJP by Sarah Jessica Parker products ranging from stylish shoes to chic accessories. Following our timeline, we'll then slowly expand our offerings to include more categories such as bags and jewelry from premier luxury brands. InstaRunway is here to help you turn your everyday into a fashion show!